Ted McKenna is one of the world’s foremost experts in sales and business development.
Known for his ground-breaking research, together in collaboration with longtime colleague and business partner Matt Dixon, is a frequent contributor to Harvard Business Review and a co-author of the recent bestselling book The JOLT Effect: How High Performers Overcome Customer Indecision. He is a founding partner of DCM Insights, a boutique consultancy that uses data and research-backed frameworks to help companies attract, retain and grow their customers.